About Me
I am a passionate storyteller and marketing innovator, driven by a love for connection and creativity.
Throughout my career, I’ve worn many hats, each sharpening my ability to craft compelling narratives, navigate complex challenges, and inspire meaningful change. From steering crisis communications to redefining guest conflict resolution strategies, and even reinventing a company’s brand voice and communication standards, I’ve been the trusted architect of transformation for a multi-million-dollar hospitality enterprise during its most defining moments.
But my expertise goes beyond words. I have a talent for uncovering inventive ways to optimize costs and boost revenue—securing vital grants, designing unforgettable events, and launching innovative business ventures that elevate the guest experience to something extraordinary.
My approach to creativity is rooted in pathos— appealing to emotion as a method of persuasion. I use the art of storytelling and creativity to connect on a deeply emotional level. Whether it’s a single moment of guest delight or a sweeping narrative that defines a brand, my goal is to make your audience feel something.
My Path Here
The 2020 COVID pandemic impacted everybody a little differently, and altered the trajectory of many lives. I was no exception to this. During spring of 202 - the height of the pandemic - I graduated Colorado College with an Bachelors degree in Psychology. Lockdowns hit, the world stopped, and like so many new graduates, the “normal” next steps dissolved overnight. I found myself back in my hometown in New Jersey, isolated, anxious about the future, and trying to figure out who I wanted to become in a world that suddenly looked unrecognizable.
Instead of waiting for the world to reopen and my post-grad life to begin, I made the biggest decision of my early career: I dropped everything and moved to the mountains.
I became a ski instructor, chasing a lifelong passion for snow, community, and outdoor adventure. What began as a temporary escape became the turning point of my life. I fell in love with the ski and hospitality industry. The intensity, the people, the culture. I fell in love with the helping people create meaningful memories through outdoor experiences.
That one leap set the trajectory for everything that followed.
Within a year, I transitioned into marketing and events, where my background in writing and brand storytelling clicked naturally with the pace and complexity of resort operations. I grew quickly. I earned leadership roles, managed major resort budgets, and shaped multi-channel marketing and communications strategy for entire divisions. I was ultimately hand-selected to join senior leaders for the resort’s strategic planning retreat, gaining cross-department insight into the full scope of resort operations.
By 28, I launched my own marketing & events agency, which built on everything those early mountain years taught me: resilience, creativity, community, and an unwavering belief that great experiences change people.
Career Highlights
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Director of Events
Launched and scaled “Summer Unplugged,” a 12-week signature event series for a resort town. Spearheaded concept development, branding, programming, vendor coordination, permitting, sponsorships, and on-site execution. Drove record-breaking attendance and engagement for summer programming. Achieved 50K+ webpage views within a 30-day period, making it the most-visited page on the resort website. Successfully positioned the series as a major seasonal tourism driver. Lodging partners reported a y/o/y boost in occupancy rates during a tumultuous tourism economy.
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Director of Events
Launched the Waterville Valley Harvest Festival. Coordinated 60+ vendors, beer & wine distributors, an alpaca farm, live entertainment, children's activities and attractions (including staffing), and town-wide activations. Delivered 2,500–3,000 attendees, including large concentrations of overnight guests. Generated significant economic impact for lodging partners, restaurants, and local merchants through increased foot traffic and extended-stay bookings. Some businesses reported a record-breaking sales day.
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Marketing & Events Manager
Achieved a 400% increase in opt-in email subscribers over three years through targeted campaigns and strategic list-building initiatives. Created the largest list of opt-in subscribers across all owned media.
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Marketing & Events Manager
Secured $100,000+ in New Hampshire Joint Promotional Program grant funds for the Waterville Valley Business Association.
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Marketing & Events Manger
Spearheaded Google Ad campaigns with impressive results - click-through-rates of up to 200% of the industry average.
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Marketing & Events Manager
Hand-selected to participate in the resort’s Senior Strategic Planning Retreat, an invitation typically reserved for senior managers. Over several days, I collaborated with leadership from every major department as we reviewed performance metrics, identified growth opportunities, and set strategic priorities for the upcoming season. The experience provided an in-depth understanding of the resort’s full operational scope, including mountain operations, snowmaking & grooming, snowsports school, rentals & retail, lodging, conferences and groups, food & beverage, real estate, and commercial leasing.
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Marketing & Events Manager
Secured the following industry accolades:
#1 Ski Resort in the East, Conde Nast Traveler (2022)
#14 Ski Resort in the North America, Ski Magazine (2023)
#1 X-C Ski Resort in East / #4 X-C Ski Resort in North America, USA Today Readers Choice(2023)
Best Ski Town to Visit if You Don't Ski, Travel & Leisure, 2022
Top 5 Nordic Ski Getaways in New England, Boston Globe (2022)
Education, Skills & Certifications
Colorado College
Colorado Springs, CO
Bachelor's Degree in Psychology ~ Honors
Presidential Scholarship Recipient
Senior Thesis: The Relationship Between Adverse Childhood Experience and Substance Use Disorder
Certifications
Google Ads Search Certification
Google Ads Targeted Display Certification
Google Analytics Certification
Technical Skills
Google Ads Manager, Google Analytics, Inntopia CRM, RMS, & CMS, Meta Business Suite, SalesForce, Meltwater, Adobe Creative Suite (Photoshop, InDesign, Illustrator, LightRoom) Acoustic, Thynk, WhitePeaks POS, Squarespace, Wix, Salesforce, Qualtrics, Microsoft Office Suite, SocialTables, Constant Contacts, MailChimp, HootSuite, Canva, and more.
Coding Fluency
Plython, HTML
Career Highlights
(Continued)
2025
Launched and scaled “Summer Unplugged,” a 12-week signature event series for a resort town. Led concept development, branding, programming, vendor coordination, permitting, sponsorships, and on-site execution. Drove record-breaking attendance and engagement for summer programming. Achieved 50K+ webpage views within a 30-day period, making it the most-visited page on the resort website. Successfully positioned the series as a major seasonal tourism driver and a key value-add for lodging partners.
Launched the Waterville Valley Harvest Festival, transforming it into a premier fall event. Coordinated 60+ vendors, beer & wine distributors, live entertainment, children's activities and attractions (including staffing), and town-wide activations. Delivered 2,500–3,000 attendees, including large concentrations of overnight guests. Generated significant economic impact for lodging partners, restaurants, and local merchants through increased foot traffic and extended-stay bookings.
2021-2025
Lead a team of marketing professionals. Fostered a collaborative, fun, and results-driven work environment. Service-oriented leadership style.
Managed every stage of marketing cycle: strategy, forecasting, branding, content creation, digital and print advertising, public relations, social media, website management, customer relationship management systems, crisis communications, reputation management, copywriting, and more.
Secured $100,000+ in New Hampshire Joint Promotional Program grant funds for the Waterville Valley Business Association.
Achieved a 400% increase in opt-in email subscribers over three years through targeted campaigns and strategic list-building initiatives. Created the largest list of opt-in subscribers across all business’ owned media.
Managed a digital marketing budget of $250,000+.
Spearheaded Google Ad campaigns with impressive results - click-through-rates of up to 200% of the industry average.
Involved in over 150 annual events. Incredibly hands-on, making sure everything runs smoothly.
Spearheaded the creation of Schwendi Fest and Neon Night, generating +$70,000 in new revenue.
Hand-selected to participate in the resort’s Senior Strategic Planning Retreat, an invitation typically reserved for senior managers. Over several days, I collaborated with leadership from every major department as we reviewed performance metrics, identified growth opportunities, and set strategic priorities for the upcoming season. The experience provided an in-depth understanding of the resort’s full operational scope—mountain operations, snowsports school, rentals, lodging, conferences and groups, food and beverage, retail, real estate, and commercial leasing—and helped me develop a more holistic, operationally informed marketing strategy.
Secured the following industry accolades:
#1 Ski Resort in the East, Conde Nast Traveler (2022)
#14 Ski Resort in the North America, Ski Magazine (2023)
#1 X-C Ski Resort in East / #4 X-C Ski Resort in North America, USA Today Readers Choice(2023)
Best Ski Town to Visit if You Don't Ski, Travel & Leisure, 2022
Top 5 Nordic Ski Getaways in New England, Boston Globe (2022)
2020
Generated $30,000 in annual recurring revenue as a college intern.