Joint Promotional Program (JPP)

• From 2021-2025, secured $100,000+ in NH state grant funds for digital marketing campaigns.

• Responsible for creation and execution of campaigns, grant writing, budget development and asset creation.

2025 Ad Results

Total Impressions: 1.58M

• Google Ads (search & display): 110,925

• Meta Ads (Facebook & Instagram): 1.49M

Total Ad Clicks: 10.8k

• Google Ads (search & display): 8,994

• Meta Ads (Facebook & Instagram): 8.2K

[CLIENT WEBSITE].com achieved the following KPIs

• Total Conversions: 14,416k (+94% yr/yr)

• Visits: 59K (+31% yr/yr)

• Unique Visitors: 52k (+29% yr/yr)

• Bounce Rate: 66.36% (-6% yr/yr)

• Page Views: 107K (+37% yr/yr)

• Avg. Visit Duration: 86 Seconds (+9 seconds yr/yr)

• Exit Rate: 54.95% (-.04% yr/yr)