Resort Website Overhaul

I spearheaded a full website redesign and structural overhaul, transforming the site from a 2-tier to a 3-tier navigation system to improve usability, clarity, and guest flow. I restructured page layouts, streamlined content hierarchy, and rebuilt navigation around key revenue centers—lodging, tickets, lessons, rentals, events/conferences, and dining—ensuring guests could seamlessly find and book what mattered most. The redesign improved overall site efficiency, reduced friction points, and created a more intuitive digital experience that directly supported conversions and elevated the guest journey from first click to purchase.