Website Overhaul

I spearheaded a full website redesign and structural overhaul, transforming the site from a 2-tier to a 3-tier navigation system to improve usability, clarity, and guest flow. I restructured page layouts, streamlined content hierarchy, and rebuilt navigation around key revenue centers—lodging, tickets, lessons, rentals, events, and dining—ensuring guests could seamlessly find and book what mattered most. The redesign improved overall site efficiency, reduced friction points, and created a more intuitive digital experience that directly supported conversions and elevated the guest journey from first click to purchase.